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Data reference period (1) Type of advertising mediaCost of advertising media (€) of Enterprises by Type of advertising media; Annual (2)
Geographic localization (Portugal)
PT: Portugal
€ (thousands)
2022T: Total808 424
1: Print media19 709
2: Television347 416
3: Radio42 268
4: Internet203 889
5: Events13 009
6: Outdoors109 451
7: Other services72 682
2021T: Total793 946
1: Print media24 214
2: Television350 224
3: Radio41 853
4: Internet182 077
5: Events6 924
6: Outdoors96 665
7: Other services91 989
2020T: Total682 177
1: Print media29 514
2: Television284 665
3: Radio43 477
4: Internet159 666
5: Events6 030
6: Outdoors83 872
7: Other services74 953
2019T: Total813 414
1: Print media38 870
2: Television325 926
3: Radio55 838
4: Internet162 706
5: Events6 528
6: Outdoors89 651
7: Other services133 895
2018T: Total807 771
1: Print media41 732
2: Television375 709
3: Radio47 151
4: Internet138 719
5: Events6 364
6: Outdoors87 462
7: Other services110 634
Cost of advertising media (€) of Enterprises by Type of advertising media; Annual - Statistics Portugal, Business services survey
Note(s):
(1) For the 2012 period we proceeded to an update of the data according to the final version of SCIE.
(2) Still in the scope of the implementation of ESA 2010 in National Accounts, and the need to distinguish Holdings from Head-offices we proceeded to an update of business statistics. These changes had an immediate impact on the delimitation of the business sector, thus in order to increase consistency with National Accounts, it was conducted a revision of business statistics for the period 2008-2015, only in the business sector where these enterprises are classified, i.e. in Section M of NACE Rev.2 - Professional, Scientific and Technical Activities. The 2008 and 2009 data are made available by the first time, according to ESA 2010. The 2014 data was also revised in Section L of NACE Rev.2 - Real estate activities, following the updating of the information of a large company.
Data for 2019 has been rectified.
A company from Section G - Wholesale and retail trade; repair of motor vehicles and motorcycles was reclassified for Section C - Manufacturing industries, in the Área Metropolitana de Lisboa region and "Large" dimension.

This data last updated:december 18, 2023