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 Proportion of enterprises with 10 and more persons employed (NACE Rev. 2 B to H, J, K, M, Q) with marketing innovation activities (%)
Characteristic Description
Name Proportion of enterprises with 10 and more persons employed (NACE Rev. 2 B to H, J, K, M, Q) with marketing innovation activities (%) by Economic activity (NACE Rev. 3) and Type of implemented innovation; Biennial
Regularity Biennial
Source DGEEC, Innovation community survey
First available period 2010 - 2012
Last available period 2014 - 2016
Dimensions
  • Data reference period
  • Geographic localization (Portugal)
  • Economic activity (NACE Rev. 3)
  • Type of implemented innovation
Concepts
  • ENTERPRISE:  Legal entity (natural or legal person) that is an organisational unit producing goods or services, which benefits from a certain degree of autonomy in decision-making, especially for the allocation of its current resources. An enterprise carries out one or more activities at one or more locations.
  • ECONOMIC ACTIVITY:  Combination of resources such as labour, raw materials, equipment, etc., are joined, leading to the creation of specific goods or services. Regardless of the factors of production integrating the good or service produced, all activities generically imply an input of products (goods or services), a production process and an output of products (goods or services).
  • MARKETING INNOVATION:  Implementation of a new marketing concept or strategy that differs significantly from the enterprise's existing marketing methods and has not been used before. Significant changes in product design or packaging, product distribution, product promotion or pricing policy are considered. It should exclude seasonal, regular or other routine changes in marketing methods.
  • REFERENCE PERIOD:  Period to which the information refers and which may be a specific day or a time interval (month, fiscal year, calendar year, among others).
Measure unit (symbol) Percentage (%)
Power of 10  0
Observations
Last update date 19/10/2018


information presented in 17/7/2024